Goal Tracking enables email campaign tracking to be extended through e-commerce and microsites, all linked back to the original campaign. You can track purchase values and actions originating from an email campaign back to individual recipients.
This documentation is intended for technical personnel who wish to directly access SignUp.to’s Goal Tracking functionality over HTTP. Please note that in order to utilise this functionality, it is essential that you have a SignUp.to account.
Setup: All clients who have access to the main web interface (https://secure.sign-up.to/) can find their Goal tracking details under the 'cog' symbol in their account. If you have any queries or difficulties using this web interface, or if you'd like Goal Tracking enabled on your account, please contact support@sign-up.to.
On the 'Goal Tracking' page you can click 'Create tag' to start the tool. Please bear in mind that the tool will not save the tags after they have been generated, so be sure to make a note of them before exiting the tool.
Features: There are two modes available: e-commerce and exit linking. For the examples in this guide, we’ll use [domain] in place of your goal tracking domain.
E-commerce
Image source: http://[domain]/goal/i.x
The e-commerce tracking works by calling a 1 pixel by 1 pixel transparent image with 3 GET parameters attached to it:
Required parameters:
- c - Account identifier (required)
- d - A string to explain the value. Max of 64 characters (required)
- v - A value associated with the data. Float, 2 decimal places (required)*
Example code:
<img src=“[domain]/goal /i.x?c=123&d=email%20sale&v=4.32” width=“1” height=“1” alt=“ ”>
*Alternatively, many e-commerce systems provide tags which allow you to insert the actual value of the transaction in place of this specific value. For example, Shopify offers the {{ total_price | money_without_currency }} tag which is replaced with the transactional value. A Shopify example would look like this
<img src=“[domain]/goal /i.x?c=123&d=email%20sale& v={{ total_price | money_without_currency }}” width=“1” height=“1” alt=“ ”>
Results:
Your results will be shown in the Analyse section of your account.
Exit link
Link destination: http://[domain]/goal/l.x
Exit link goal tracking requires all links being monitored to have their target changed to our tracking script, with the following 2 additional GET parameters being passed:
Required parameters:
- c - Account identifier (required)
- u - The URL being redirected to. This must form a complete URL starting ‘http://’. Max of 64 characters (required)
Example code:
<a href=“[domain]/goal/l.x?c=123&u=http://www.domain.com”>click me</a>
Results:
The script will log the action (if the person has landed on your page via a Sign-Up.to email campaign) and redirect the user to the specified link. If the user has not originated from a Sign-Up.to email campaign, they are forwarded to the specified URL, but not logged.
Your results will be shown in the Analyse section of your account.
Download the PDF version of the Goal Tracking documentation
Looking for more options to personalise your marketing? You can upgrade your Goal Tracking with our Audience Insights managed service, which allows you to populate subscriber profile fields and precicely target your audience with relevant, personalised content. Contact us for more information.