Use personalisation in your email campaigns

Personalisation creates a more personal and friendly feel to your emails, encouraging subscribers to read and engage with your campaigns. It's easy to set up personalisation with our campaign editing tools; you can add personalisation using our Email Editor, Campaign Designer, Classic Editor and HTML input mode. (Campaign Designer and Classic Editor are legacy features which might not be available in your account.)

These guides to personalisation include inserting campaign links (unsubscribe, view in browser, send to a friend and format change) in each of the editors.

Adding personalisation to email campaigns

	Click here for the guide to using personalisation when creating an email in our new Email Editor.
	Click here for the guide to using personalisation when creating an email in Campaign Designer and Classic Editor.
	Click here for the guide to using personalisation when creating an email in the HTML input mode.

Adding personalisation to templates

Click here for the guide to adding personalisation to templates for use in Campaign Designer or Classic Editor. 

Further reading

• How to add personalisation to the subject line and from name of your emails
• Take your emails to the next level with dynamic content – the ultimate in subscriber personalisation
• How personalisation can help to boost your email campaign results